Multicast Monday: Quality of Experience

Employee engagement is more than a buzz word, it’s an imperative. To strengthen employee engagement, many companies have adopted enterprise video to keep employees informed and educated, but you can only achieve engagement if you produce a high quality of experience.

I’ll let you in on a little secret…video is one of the most efficient and cost-effective ways to reach everyone—and it’s growing at an exponential pace. Wainhouse Research’s 2018 Enterprise Streaming End User Survey found 79% of respondents reported some use of streaming business video on at least a weekly basis, up six points from the previous year’s survey.

An easy-to-use video platform is a no brainer, but how do you protect business-critical operations while fulfilling expectations for more frequent and better-quality streaming video?

Video uses a massive amount of bandwidth, and most networks aren’t sized to handle hundreds or thousands of video streams at one time. The network becomes congested, business-critical applications slow to a snail’s pace, and all of sudden, quality of experience (QoE) is at risk. 

A little buffering or latency, and employees will complain, or even worse, stop watching altogether. So much for keeping employees engaged, informed and educated.

Multicast+ to the Rescue

One way to solve video-induced network congestion and improve the quality of experience is by using an enterprise content delivery network (eCDN). An eCDN intelligently routes video traffic to optimize your network without sacrificing user experience. The most common eCDNs are multicast, video caching and peer-to-peer.

Because it’s Multicast Monday, let’s talk about Ramp’s multicasting solution. Multicast+ is the most efficient way to stream live video. Instead of sending countless video streams across your network to reach your audience, it distributes a single stream every viewer can access—whether you have 5,000 or 500,000 viewers.

Think of it like a TV station. You tune-in to watch your favorite TV show, and let’s say your partner turns on the same show in the bedroom, and your kids turn it on in the game room. It doesn’t matter how many people in the house tune in, you’re all watching the same signal and getting the same quality of experience (assuming the quality of your TVs is about the same).

Simply put, multicast uses drastically less bandwidth to save your network and deliver an uninterrupted, high-quality viewing experience.

So how can you be sure everyone in your enterprise is having the best possible viewing experience?

Your Superhero Power: Multicast+ QoE Monitoring and Analytics

Unless you’ve got superhero powers to be in multiple places at one time, you’ll need a little help monitoring quality of experience. Multicast+ gathers and exposes advanced diagnostics and insights from across your video network to give you a complete view into key performance indicators and QoE for live events.

Our real-time event analytics give you a jump on identifying issues, allowing you to quickly respond to network issues before viewers can even report a problem. You can view aggregated and detailed data for current and past events, including the number of viewers, packet loss, missing segments, and the performance of individual receivers.

By assessing the end-to-end performance of your global Multicast+ environment, you gain real insights about QoE and network performance.

Want to learn more about Multicast+?