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Style Guide

Logo

Ramp Logo

The Ramp Logo is to be used as the primary identifier. There are two versions of the logo. The primary version and a glyph-only version.

When displaying the Ramp logo, please only use variations from the official Ramp Logo Pack. This pack contains vector and low, medium and high resolution raster versions of the three main logo variants (4-Color, White w/ 4C Glyph, and White), as well as vector, raster and favicon versions of the glyph mark.

Please do not edit logos other than relative scaling.

Download Logo Pack

Typeface

The consistent use of a standard typeface is an important element of brand identity. It helps build a uniform impression throughout Ramp communication materials
Open Sans will be used for all printed communication (i.e. collateral, business material headlines, subheads, or anything that gets noticed first).

Use Open Sans Bold to create emphasis in written materials. Avoid using Open Sans Italic or Open Sans Bold Italic.

For web applications , if Open Sans is not available, use Arial and Arial Bold as a web- safe alternative typeface.
Open Sans
[Web & Download]

Color Swatches

Primary


R: 39 G: 71 B: 86
C: 86 M: 63 Y: 48 K: 34
Pantone: 7477
Hex: #274756

R: 190 G: 214 B: 50
C: 30 M: 0 Y: 98 K: 0
Pantone: 380
Hex: #bed632

R: 58 G: 120 B: 149
C: 80 M: 44 Y: 29 K: 4
Pantone: 7698
Hex: #3a7895

R: 92 G: 157 B: 185
C: 50 M: 15 Y: 0 K: 27
Pantone: 2207
Hex: #5c9db9

Secondary


R: 154 G: 219 B: 232
C: 34 M: 0 Y: 6 K: 0
Pantone: 304
Hex: #9adbe8

R: 124 G: 135 B: 142
C: 33 M: 18 Y: 13 K: 40
Pantone: 430 C
Hex: #7C878E

Call To Action


R: 249 G: 165 B: 49
C: 0 M: 34 Y: 80 K: 2
Pantone: 7408
Hex: #f9a531

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