Video Optimization Challenges for the Healthcare Industry

Recently, we’ve had the opportunity to work with large healthcare providers to help them solve the challenge of delivering video to their employees. Healthcare providers are looking to invest in video technologies to help improve employee communication despite their limited resources. This article will discuss why these institutions are now investing in video communication technologies and some of the unique challenges they face.

The pandemic accelerated a number of workplace trends. The first being the adoption of unified communication platforms. Platforms, such as Microsoft Teams, have seen enormous growth in usage since the start of the pandemic. Employees have grown more comfortable broadcasting themselves and having online video conferences. Unified communications tools make it so easy to enable video during a meeting.

At the same time, there’s enormous pressure on corporations to foster an inclusive culture. During the pandemic, this has been more difficult because of the hazards of gathering people at a physical location. Healthcare institutions are realizing that video can fill this void and help power great employee experiences. Ultimately, this can lead to better customer experiences. Using video for employee communication helps drive:

  1. Productivity improvements through convenience.
  2. Impact of the message, especially for complex healthcare issues.
  3. Brand advocacy and familiarity with corporate mission.
  4. Employee retention – better onboarding and shared experiences.

Video networking challenges for healthcare institutions are often unusually acute. Generally, there are hundreds, if not thousands, of knowledge workers in each location. If even a small portion of those workers connect to a video stream, it can have a large impact on the performance of their network, and possibly patient critical applications. Having the infrastructure in place that ensures video doesn’t interfere with other applications is critical. Healthcare institutions are turning to Ramp because we can work with them to deploy the right eCDN technology for their particular network structure, unified communication platform, and video management system.

“Using an eCDN is critical for delivering video on our network infrastructure. Ramp was the only vendor that provided the product choice and flexibility to meet our security requirements. The Ramp team has been great to work with, with their support we were able to run our first virtual town hall without a hitch.

Drew Corbett
Senior Director of Infrastructure & Operations, Nemours Children’s Health

Security is of paramount importance to healthcare institutions as they store highly sensitive data. The healthcare industry is hardly unique in facing cybersecurity risks, but it is particularly appealing to hackers because of the vital services provided. This means a potential security breach can also cause severe consequences and disruptions. It’s not just external factors that can pose security threats, there is a need to assess the security features of the third-party services they deploy. One example of the importance of this diligence was reported earlier in 2021 by Bloomberg. A hacker was able to access the live video feeds of third-party surveillance cameras inside hospitals and other corporations.

Healthcare institutions are turning to Ramp because we take IT security very seriously. We also understand the vulnerabilities that video communications can create. Ramp is the only eCDN provider that can deploy a complete solution 100% on-premises. This puts the entire infrastructure and management under the control of your IT department.

To learn more about how Ramp can optimize network performance and video delivery for the healthcare industry download our eCDN Guide for Healthcare. You can also take a look at how Ramp helped Nemours Children’s Health to build employee unity and inclusiveness through flawless video communication via our Customer Success Story.

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