The Rise of Enterprise Video — What This Means for Your Network

It’s now almost two years into a pandemic that changed the way we work forever. Much like many things, the workplace is not returning to normal anytime soon. The days of the hybrid workplace — in which employees work from home part of the time — are here to stay. Whether your company operates 100% remote or has embraced hybrid, video remains the best way to connect and interact with employees and customers.

But when it comes to enterprise video, employees connecting inside and outside of the network can place a strain on the network. This article will discuss why video is exploding, explore common use cases, and explain how more video impacts your network.

How Video Can Help the Enterprise

With so many enterprise employees connecting from home, meetings over video are now the norm. Whether it’s Zoom, Microsoft Teams, Google Meet or another video platform, team meetings or meetings with customers are happening over video at unprecedented levels. While most of the discussion surrounding video focuses on meetings, the benefits to other departments and operations within the enterprise are myriad.

Recruitment, Orientation and Training Videos

For human resources, video is critical. When it comes to recruitment, videos offer a cost-effective and powerful way to reach a wider base of applicants through multiple digital channels. Using video, companies can attract potential younger generation employees by highlighting what the company offers and providing a glimpse of company culture. Video can set the company apart from typical job listings.

Once employees are hired, video can be used to create engaging onboarding content for new employees. Workplace orientation, introductions from leadership, corporate policy, cybersecurity training, and general learning are all examples of how video can be leveraged to engage new hires.

Internal and external communication videos

For communications, the use cases for video go well beyond team meetings. On the internal side, video can be used to record or broadcast speeches from the executive team, announce any corporate updates regarding policy or regulatory changes, and even live-stream or record corporate events.

On the external side, video can be a crucial tool for public relations.

Here are a few examples:

  • Company profile videos to boost your value proposition to investors or clients
  • Video-based press releases,
  • Community relations and CSR (corporate and social responsibility) events and activities,
  • Videos with specific communications for shareholders, partners, and suppliers
Workplace collaboration and knowledge sharing

Especially as more employees work remotely, keeping them engaged with each other and the enterprise is critical. Video offers numerous workplace collaboration options to foster the type of interactive work culture they demand. Strong collaboration examples include short video introductions, live department strategy and positive reinforcement sessions, and employee-generated content videos to share ideas and tips.

In the modern workplace, learning and sharing knowledge amongst peers is more important than ever before. Webinars, workshops, seminars, conferences and videos from experts and other senior employees can all be live-streamed or recorded to help reduce the learning curve for everyone.

Sales and marketing videos

Potential and current customers can benefit as much as your employees from engaging and interactive video content. Using video in blogs, interviewing experts about your product or service, and creating videos about your product or service to promote launches or provide how-tos can go a long way in boosting sales and marketing efforts. In addition, having customers generate their own interactive content like product reviews, testimonials, and even DIY videos could attract even more customers.

How can video impact your network

A hybrid work environment can provide flexibility and agility for an enterprise organization. However, more video can place a significant strain on the corporate network and present additional challenges for IT departments. When the network is overwhelmed with additional traffic, employee productivity is impacted, and engagement can suffer.

For most organizations, network congestion is an unfortunate reality. Performance issues are sure to arise— lag, connection failure, buffering, poor video quality, and the inability to access videos. These network bottlenecks can also impact critical business applications. Every company must be prepared to handle the additional traffic that video content can generate. That’s where an eCDN comes in.

For internal video communications and streaming among employees, an eCDN can optimize video delivery for greater efficiency. This means the right eCDN solution can minimize strain on the corporate network and result in significant bandwidth savings.

Although there is no one-size-fits-all when it comes to eCDN, Ramp’s gotten pretty close. Ramp’s Universal eCDN offers all 3 solutions under a single license for ultimate flexibility. To find out more about how to deliver flawless enterprise video and network optimization, contact us.