Multicast Monday: Prevent Live Stream Panic

By: Julie Basa

It’s Multicast Monday – time to talk about live streaming events! It’s also Tax Day, and if you haven’t filed yet, you might be in a panic. I promised myself I wasn’t going to wait until the last minute, and I was successful (we did them last weekend!).

Do you feel a similar panic before company meetings? Live streaming is a great way to reach your entire organization, but when it’s slow, stopped or buffering during a CEO town hall, it can be frustrating for viewers and embarrassing for execs. And I can tell you from experience, the last thing you want is an email from your CEO saying, “I heard people couldn’t join my meeting. What happened?”

Although there are many variables to a great webcast, I’ve got a hot tip: Use an enterprise content delivery network (eCDN) to minimize the impact video has on your network. Which eCDN will work for you depends on your enterprise (read Video Distribution Behind the Firewall), but multicast is one of the most trusted and reliable eCDNs around.

So, how can you prevent pre-live stream panic? Consider Multicast+—it’s the ultimate webcasting chill pill. Multicast+ has an event simulation feature that allows you to silently test the end-to-end performance of your Multicast+ environment and quality of experience (QoE).

Instead of coordinating a live stream test with people in different offices and geographies, you can create and schedule a fully-functional simulation to verify the performance of your network. With every simulation, you get detailed analytics, allowing you to make adjustments before the live streaming event with your CEO. Watch the video below to learn more.

Multicast+ also has bandwidth-smoothing technologies built into its software. We’ll dive into those next week, and if you want to hear straight from our customers, join us on April 24 at 1 p.m. ET for a webinar to learn how to “Prepare Your Nework for the Business Video Wave.”

Make it a great Monday (and good luck on those taxes)!