Converting New Video Awareness into a Lasting Video Advantage

Strategies to Hone Your Enterprise Video Game Plan as Employees Return to the Office


Work-from-home mandates as the result of COVID-19 quarantines have pushed more workers to use video technologies more than ever before. Video meeting services such as Zoom and Pexip reported massive spikes in usage as teams embraced the technology to connect with one another while working remotely. Likewise, demand for corporate webcasting solutions have hit new peaks in recent months.

One basic truth of video in the corporate sector is that the more people use it, the more likely they are to crave access to even more video capabilities. This new era of “business video awareness” will fundamentally transform how video is used in the workplace—even as employees return to the office.

In this white paper, Wainhouse Research outlines 10 strategies that your organization should keep in mind as you develop tactics for delivering on a video approach that meets the demands for this new era in business communications.